# virtual reality

A last-minute financial postponement by Ubisoft and a trading halt, coupled with an AI-first pivot at Krafton and Valve's retreat from first-party VR, highlight mounting uncertainty in how games will be built and funded. At the same time, cross-media momentum and a 4 million–selling sequel show audiences remain engaged even as strategies shift.

Valve's hardware slate signals an ecosystem play to bring PC libraries to the couch and to VR with 4K-ready streaming. Longer console lifecycles and higher developer pay point to steadier economics, while mid-budget hits and cross-media adaptations sustain demand across platforms.