# transmedia

Creators are turning values-first messaging into a differentiator, with audiences rewarding human-made craftsmanship and transparent credits. At the same time, publishers are lowering onboarding friction through timed trials while franchises expand into streaming, signaling how trust, design integrity, and access are shaping engagement ahead of holiday spending.

A last-minute financial postponement by Ubisoft and a trading halt, coupled with an AI-first pivot at Krafton and Valve's retreat from first-party VR, highlight mounting uncertainty in how games will be built and funded. At the same time, cross-media momentum and a 4 million–selling sequel show audiences remain engaged even as strategies shift.