A majority of US players now limit purchases to two games or fewer per year, pushing studios toward durable live-service models and selective premium releases. Mid-budget successes and a marketing pivot toward alternative shooters signal changing IP tactics, while developers face sharply increased legal reviews and youth-safety scrutiny. These forces raise the stakes for timing, trust, and compliance in greenlighting and monetization.
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#player spending
#live service games
#ip strategy
#expedition 33 sales
#game compliance